Why your approach matters
Your company likely employs predictive analysis capabilities when designing products. Shouldn’t you consider a similar approach with your revenue management processes? Revenue management relies on comprehensive historical trend data. In order to be useful, the data must include:
Transactional
details
The data you analyze must be at the most complex level to reach the outcomes necessary to remain innovative and competitive. Many companies manually document the data collected between teams in fragmented and siloed environments. Under these circumstances, you’re not afforded the ability to see a clear 360° holistic view of the data. This is necessary for predictive analytics so that you can make the best situational revenue decisions possible.