Achieving faster product development cycles is a significant competitive advantage your company can use to fuel growth. This is especially true with short product life cycles due to rapidly changing technology. If you’re using manual processes or legacy technology for your go-to-market processes, you lack the ability to gather real-time insights, analyze profitability and make decisions to optimize these programs. 

High tech companies that excel at rapid development on the front end of the product lifecycle are sometimes slowed down by a lack of insight into how revenue management processes are performing on the back end. This can result in a limited ability to determine true profitability and a lack of insight into how various revenue management programs drive ROI. You need one end-to-end solution to handle the challenges that arise. This includes an inability to easily see profitability or get a 360° view – for example, how a given combination of pricing, contract agreements, promotions and incentives impact profitability.

The lack of a single source of truth also reduces the visibility of sales performance and causes revenue and margin loss, resulting in an inability to analyze the effectiveness of programs and the profitability of global customers.