Are data visualization gaps responsible for poor decision-making?
Without sufficient insight into how programs drive ROI, you are left to rely on your “best guess” about what changes will improve your results. Furthermore, it’s difficult to effectively use predictive analytics to optimize for those results. The gaps you experience from not utilizing a single source of truth can cause an inability to see and model for profitability. You need to eliminate gaps for pricing changes and modeling to impact your pricing changes. If you can’t see how various programs affect ROI, you cannot reliably make the adjustments needed for improving your results. With manual processes, you lack the ability to:
Improve partner engagement and drive increased channel sales
Accurately gauge the real-time effectiveness of your incentive 
Apply contextual analytics to expedite sound decision-making
Without one end-to-end solution that provides a 360° holistic view of your data, you lack the ability to course-correct when you need it most.