The analytical path
Predictive analytics is becoming increasingly ubiquitous and difficult for high tech companies to optimize for:
- Design
- Development
- Manufacturing
- Marketing
- Selling
- Transport of goods to customers
Applying predictive analytics to revenue management is no exception. Why does predictive analytics have such an influence in high tech? The use of data to predict future trends and potential scenarios help drive strategic decisions that lead to innovation — which is the very nature of your high tech business. To uncover new opportunities, you must apply predictive analytics to revenue management to navigate business landscape disruptions and pricing scenarios that may hinder innovation before a product is manufactured.