Having the right predictive capabilities is a significant advantage today — especially for an industry rich in technology and reliant on innovation. How do you manage your data resources during periods of demand fluctuations? You will need to rely on efficient revenue management to make solid situational decisions that help manage and navigate fluctuations. To accomplish this, you need a single source of truth to maximize revenue opportunities, such as:

• Demand Management
  Predicting positive change timelines to allocate inventory by price and preparedness to pay
• Resource Management
  Balancing resources against demand to allocate products and processes to maximize value