Your growing mountain of data keeps building and most of it goes unused. It holds intelligence that leads to innovation and sound strategies. Getting to the bottom of the mountain of data requires analytics. It’s the tool that digs deep and helps you understand it all. How do you get to this intelligence level? Using analytics from a single source of truth technology provides a path for business processes and team collaboration to generate ideas far more significant than any other legacy or manual process can deliver. When your high tech company is narrowly focused on its next innovation, your competitor is paving a new path that makes room for the benefits that arise from analytics far beyond the manufacturing floor. The idea that analytics are meant to make you a more competent organization is outdated.