Having outdated, disconnected and error-prone
processes that offer no opportunity to utilize predictive
analytics presents a major disadvantage in today’s
digital-rich environment. High tech companies need a
clear 360° holistic view that most legacy systems can’t
provide to see how different programs are driving your
ROI. Predictive analytics will help break down the silos
so you can plan, analyze and apply your data to support
your decision-making process across your business.
Without the ability to develop your program methodology
and plan you may struggle with managing pricing and
modeling the impact of your pricing changes. Data
visualization gaps will prevent you from making informed
business decisions. Additionally, without a single source of truth or end-to-end solution, you may lack the ability to accurately gauge the true effectiveness of your
various incentive programs in real-time and to make the
types of changes that would positively impact your ROI. In
addition, it can be very difficult to simulate “what-if”
scenarios or model impact of program changes.