In contrast on the “other side” of the building, where sales planning and revenue management take place, many high tech companies still rely on cumbersome manual and legacy error-prone methods to manage their go-to-market processes. But this is changing too. Once the province of engineering and manufacturing departments, exponential technologies such as advanced analytics and digital simulation are becoming more prevalent in the sales and financial areas. In fact, a recent survey of CFOs reported that 85% are significantly accelerating digital transformation in the year ahead

Why is this significant? High tech companies like yours are in the business of innovation and it’s our belief that you can benefit greatly by applying the same methodologies to revenue management systems as you do for product design and development systems.