Shifting focus on customer satisfaction
High tech companies manage several dozen to thousands of incentive programs. Each program encompasses distinct terms and conditions plus products and eligibility, making them an operational nuisance. Managing them through siloed manual processes or multiple tools with no integration creates complications and increases the risk of errors. Are you willing to trust the accuracy of your channel data and the sales operations team to effectively communicate eligibility periods? Perhaps shifting focus toward customer satisfaction is a more promising direction.
It’s always a lucrative proposition to focus on your customers. Keeping and gaining mindshare through shifts in your incentive programs toward service and support of loyalty rewards is a way to bring your service to the next level and create revenue growth. In this landscape, sales growth is dependent on product availability, incentive programs are centered around customer relationships, and retention is the next best investment in the viability of your company’s growth.
