It’s extremely difficult to manage data. Organizing massive quantities of data amounts to a great deal of effort — and patience. If your approach involves manual processes or multiple legacy technologies, your goals are most likely impractical and unattainable. If you use spreadsheets to track your revenue management programs, you are aware of its inherent weaknesses: lack of scalability, version control and inability to integrate into shared systems. These weaknesses lead to unreliable data accessed by all teams including the revenue management team that must use this data for reporting. Anything less than 100% confidence in this data creates the added risk of noncompliance with your revenue reporting. 

The trend to move swiftly on technology modernization for high tech companies is due to the enormous amounts of data that increases as the industry evolves. Never have you seen such complexities in channel partnerships — adding to the complexity of exactly what data you need 
and who needs access to it.