At the core of analytics strategy is channel data management (CDM). But cloudy visibility into siloed data makes it difficult to plan, execute and analyze across teams. Gaining 360° real-time visibility into your data is essential to maximizing revenue opportunities. And as mentioned, finding new sources of revenue growth has never been more important due to restricted product availability. Your competitors know it and are acting quickly to get ahead of the curve. 

If your data does not accurately reflect what is really happening in your business, it can lead to misconstrued decisions. Moreover, data scattered across many different silos with little discipline in governance results in “dirty data” and inaccurate reporting. This leads to diminished confidence when applying any analytics. As innovative as your high tech company may be with your own products, you may be behind that curve with the technology that runs your business. 

When finance, sales, marketing, product development, manufacturing and all other teams have the same 360° views of data, actions become cohesive and lead to greater opportunities for revenue growth.